Landing page design
Your page has to finish the conversation your ad started, so I design it around what the visitor came looking for.
What you get
Wireframes, high-fidelity design, and build-ready pages in Replo or Shopify.
UI/UX Designer | CRO
Every Design Choice Has a Reason Behind It
I help brands get more from the traffic they already pay for by researching their customers, designing landing pages and websites, and testing each change.
What I can take off your plate
Pick the one you need most. They work best together, because the ad, the page, and the test should all say the same thing.
CRO + A/B testing
A good test tells you why something worked, and that lesson pays off on every page you ship after it.
What you get
A heatmap and funnel audit, test hypotheses, variant designs, and an honest readout when a test wins or loses.
Website design
Your site is where people decide whether to trust you, so every page has to answer the questions they came with.
What you get
A sitemap, page designs, and a build-ready handoff for Shopify or Framer.
App design
People decide in the first few screens whether an app is worth their time, so I start with onboarding.
What you get
User flows, UI design, and a clickable prototype.
Marketing assets
Your ads, emails, and pages should look like they came from the same brand.
What you get
Brand design, logos, email templates, static ads, and email popups.
Results from real tests
Each of these started with research, shipped as a test, and is measured against what the page did before.
Freak Athlete
Ecommerce
13
landing pages shipped
7 brand + 6 creator pages
How the Founder Page V2 redesign kept pace with the original page’s conversion rate across 326K visitors
Food Stamp Support
Public benefits
+$26k
additional revenue
+22% conversion rate
How a clearer, easier Food Stamp Support site added $26k in revenue and lowered bounce rate
Top Job Market
Jobs
+58.2%
email sign-ups
+27.43% conversion rate
How Top Job Market grew email sign-ups by reusing a design system that had already proven itself
CareConnect
Mobile app
+42.55%
conversion rate
Onboarding A/B test
How a redesigned onboarding flow got more parents to finish signing up for CareConnect
Printave
Ecommerce
₱352K
in store sales after the Shopify relaunch
0.51% to 1.14% conversion rate
How a Shopify rebuild moved Printave’s orders out of Messenger and more than doubled the store’s conversion rate
Process
Every project moves through the same four steps, and research always comes first. When a test ends, what we learned starts the next round.
Discover
Research comes first, before any design. I study your customers, your market, your data, and where people drop off on the current page, so every choice I make later has a reason behind it.
Define
I turn the research and your brief into a clear direction, then send a few early options to check that I understood you.
Design
I design in Figma and revise with you until we have the approved version. Every change gets a short note, so your developer knows exactly what to build and why.
Deliver
The page gets built and I QA it on desktop and mobile. Then we A/B test it against the current version, learn from the result, and start again.
Skills
- UX Design
- UI Design
- Product Design
- Conversion Rate Optimization
- Shopify
- E-commerce
- User Testing
- Interaction Design
- UX Research
- Leadership
- Business Analytics
- No-Code
- + More
Frequently asked questions
Do you take ongoing work or only one-off projects?
Both. Most of my work is ongoing: monthly sale pages, regular landing page tests, emails, and ads for the same brands over months or years. That’s where testing pays off, because each round builds on what the last one taught us. I also take one-off projects like a site revamp or a single landing page.
What can you design besides landing pages?
Product pages, listicles, advertorials, email templates, static ads, and Figma brand kits your team can reuse. On ongoing work I usually handle the full set for each campaign, so the ad, the page, and the email look and sound like the same brand.
What does your process look like from brief to launch?
Research always comes first. I study the current page, its heatmaps, and your customers before I design anything. Then I design two or three options in Figma, each with notes on what changed and why. Your developer builds it, or I build it in Replo, and then we let the test run.
What if I don’t have a detailed brief?
That’s normal, and it’s fine. Tell me what you want in your own words. I’ll write back a short summary and my to-do list, and ask about anything unclear before I start designing. That way we agree on the direction before time goes into the wrong thing.
What tools do you use?
Figma is where I design. Replo is where most of my landing pages get built and tested, and Microsoft Clarity shows me how people actually move through a page. I also work in Shopify and Framer when a project calls for them.
How do you measure success?
Before any design starts, we agree on one main number, like conversion rate, sign-ups, or revenue per visitor. Then I test the new page against the current one and report what happened, including the tests that lose, because those tell us what to try next.
Can you work with a team in a US time zone?
Yes. I’m based in the Philippines and have worked with US teams for years, mostly async. Updates go in chat, with a regular sync for bigger decisions. How much our hours overlap depends on what your team needs, and we agree on it before we start.
How much do you charge, and how?
Every project is quoted after a discovery call or chat. I want to understand your pages, your traffic, and your goals first, so the quote fits the actual work.
Tell me about your project
Share what you’re working on and where it feels stuck. A few sentences is plenty, and I’ll write back with my first thoughts.
